Tom Kineshanko and Marc Baumgartner together steer a team of far smarter founders and technologists who make up team Orbit.
We’re founders who love the deep work required to do product, brand, and go-to-market well.
The startups the Orbit team have founded have created >$100M in shareholder value. Several have sold for profit to their investors. We’ve also founded several funds – the first blockchain investment vehicle in Canada and the first tokenized hedge fund, which was also the 3rd security token ever. The >30 startups we’ve invested in at seed have gone on to create >$20B in market capitalization.
We really love launching stuff.
Planning a mission that’s out of this world? We’re in!
One exception: if the project harms earth or humans, we’re out. The moon isn’t as nice as earth.
Unlike consultants who have not taken a product from zero (a pain you’d like to solve) to one (a product – and startup – that’s working), we have.
We only engage projects we think we can take from 0 to 1. As a result, we prefer upside. Want to incentivize us with a bit of the upside? Swell. We always also charge some fiat or btc fees.
We take on two projects at any time. We give them everything we’ve got to ensure they succeed. We follow the first principles of taking things from 0 to 1 that we and others (sincere thanks PG et al) have learned by founding and investing in startups that worked.
It took the telephone 75 years to reach 50m users. In 2012, it took the Angry Birds Space app 35 days to reach 50m users. In 2019, you can build (almost) anything and reach (almost) everyone. What should you build?
Identify the powerful technological and social trends impacting your project.
Identify your audience and the pain you will solve for them.
Brainstorm innovative solutions that solve their pain and that will ride upwards on the winds of key trends.
A good brand makes you, your team, and your investors and users feel good and want to engage your project.
Determine your projects name, identity, and online address.
Pick and make fonts, colours, and images that stand out.
Perfect your content.
Taking a startup from 0-1 means finding out what people want, then making that thing fast and well, and giving it to folks. Then, testing rapidly to find product market fit. We love that process and have a set of principles and practices to execute it.
Define the features of the first version by talking to people who have the pain.
Make interfaces that delight and convert.
Make your prototype an exact working version of your first product, and test it with users.
Nearly 35,000 financing rounds into startups occurred in ‘18.* Many new funding methods are emerging. Startup’s raised >$6B from ICO’s and >$50B from equity crowd funding in 2018. Money isn’t scarce.
Create your pitch materials and a clear due diligence package.
Build a healthy list of investors who are right for you (we have a database).
Execute a “parallel” raise process. This gives you leverage so you close fast. We’ve used this to raise >$40M.